Selling Resolution #5: Tap Into Emotions

Buying isn’t an intellectual decision. It’s an emotional decision. Usually, people only rely on intellect when they want to justify a purchase. Therefore it’s essential to tap into people’s emotions if you want to sell. You can do this with positive and negative emotions. Take the iPod, for example. When Apple came out with the … [Read more…]

Selling Resolution #4: Be A Doctor

Prospects have access to more information than ever before. Anything they want to know is a click away. Today, buyers come to the table armed with information they used to depend on salespeople for. But that doesn’t mean salespeople are less important. If anything, the opposite is true. Think of yourself as a doctor. Your … [Read more…]